John Lewis Collaborative Project

The second design project at university was a collaborative project with John Lewis. We were put into groups with people from other courses (Marketing, Design and Buying & Merchandising) to create a new menswear brand that would fit in with the current brands at John Lewis. Members of the John Lewis team were our mentors throughout the project and judged us at the end by choosing who they thought represented John Lewis the best and fulfilled the brief to the fullest.
The brief was Best of British so the VM team had to come up with a brand name, layout design, logo, window display and accessories (bags, tags, hangers) that would convey they British theme. We came up with Hamilton Blake as our brand name as our concept was driven by British pop art and we took our main inspiration from artists Richard Hamilton and Peter Blake.