The Welcome Zone

The 'Welcome zone' is the first piece of visual customers see when they enter the store. It is located straight in front of the main entrance to create real impact as customers approach the store. It is an army of 8 mannequins dressed in pairs of outfits to create strong looks that work in unison together. The policy for this display was to use the product featured in Vogue magazine, but as they all began to sell out, it was down to me to refresh the display. I decided to keep the same colour scheme of cobalt blue, black, navy and cream as I think they work well together and fit with the nautical Spring trend. The mixtures of patterns help create real interest to the display and adds a real fashion edge as it makes the outfits look effortless and chic. The product used is a mixture of M&S Collection and Limited Edition.