Trend Boards

I was asked to put together a trend board for women's and menswear representing the big trends of the season for a presentation for the regional VM. The big womenswear trends for Summer are florals and tribal, so I went on a comp shop to see how other stores are interpreting the trends compared to us. I also scoured Pinterest to help make the boards really pop visually.

For menswear the 3 big trends that stood out on the high street were florals, surf/beach inspired and bold graphic print suits. I found that Topman really made full use of all three of these trends really well and seemed our biggest rival which was quite surprising.